$3B peak FDV (Vana)
Tell me about the $3B peak FDV achievement with Vana.
Vana is a Paradigm-backed AI-focused Layer 1 blockchain. We supported their growth across product launch, TGE, exchange listings, and ecosystem expansion. The headline number is $3B peak FDV following their Binance listing and mainnet launch. But what powered that was the groundwork: we onboarded 1.3M users through their Telegram mini-app by designing user acquisition campaigns around VANA points, and the mainnet recorded 1M+ on-chain transactions within the first month. We also provided marketing grants to marquee ecosystem projects to sustain momentum post-launch.
What were the growth levers?
Three things compounded. First, the TG mini-app distribution — we designed the VANA points campaigns to drive sustained engagement, not just one-time signups. Second, narrative positioning — Vana sat at the intersection of data ownership and AI, which was a dominant crypto narrative, and we leaned into that hard across all channels. Third, the ecosystem grants program — rather than just marketing the L1 itself, we funded and amplified the projects building on Vana, which created a multiplier effect. The 1M+ mainnet transactions in month one showed that the community we built was actually using the chain, not just claiming airdrops.